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Putting Process Marketing to Work in Your Firm: The Video Seminar |
| When bad times do hit, A/E/P and environmental consulting firms that have let success fool them into abandoning ongoing marketing will suffer mightily. On the other hand, there will be companies that will triumph over adversity without missing a beat. Will your firm be one of them?
That's why we've created Process Marketing to Work in Your Firm: A Video Seminar - to help A/E/P and environmental consulting firms keep work coming in - during good times and bad. By implementing process marketing, your firm will establish a "brand name" for itself and will become known as the "expert" to which clients will reflexively turn when help is needed. In six, idea-packed videos, you'll learn how to establish a successful process marketing program in your firm.
Ray Kogan is a principal of ZweigWhite's and heads the Washington, DC, office. He brings more than 24 years of experience in the practice and marketing of architecture, engineering, environmental consulting, and construction services, including work with many leading firms in the industry. Ray's special areas of expertise include strategic business planning, developing marketing plans, and conducting market research studies.
Rich is the principal in charge of ZweigWhite's process marketing consulting services and has over nine years of experience working in and consulting to the A/E/P and environmental consulting industry. His experience includes assisting clients in building a database of past, existing, and potential client organizations. In addition, he has designed and implemented marketing programs consisting of newsletters, surveys, press releases, and other marketing pieces targeted to specific market sectors. He has also conducted extensive market research in a number of areas. He is the editor of ZweigWhite's Process Marketing Advisor.
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- Position your firm as the "expert" and build your brand name.
- Get PR without hiring outside help.
- Get clients to call you - instead of you calling them.
- Make marketing a process - not a "crapshoot."
- Be less susceptible to boom-bust cycles in your region or market.
- Get more bang for your marketing buck.
- Set higher goals for marketing - and actually achieve them.
- Implement the components of a successful Process Marketing program, including a database, press list, newsletters, surveys, personal letters, press releases, and more!
- Build a database of buyers for a particular market sector.
- Build the essential components of a press list.
- Zero-in on information your target audience will find most valuable.
- Increase the response rate to your marketing pieces.
- Increase your chances of getting press.
- Convert inquiries into leads - and leads into projects.
| 6 Videos (VHS) |
170 Minutes
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Item #:
Price: |
1885002718
$495.00 |
ZweigWhite | |
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