| Selling. Somebody has to do it. After all, that's where your next project will come from. However, selling often falls to someone who's not equipped for the job. Now, the time has come to develop strategies and improve the way we sell in the A/E/P and environmental consulting industry. In this 60-minute video, sales pro Mike Kemether sits down and shares what he knows about sales and marketing in the industry. Don't wait - order this informative video today!
Do you have the right people in your sales and marketing positions to get you where you want to be? If not, how do you identify the people who will be able to carry the ball from lead generation to closure? Mike takes a look at what it takes to be a professional salesperson in the A/E/P and environmental consulting industries and how you can develop successful salespeople.
Once you identify your salespeople, how do you go about selling? How do you develop leads? Mike talks about the valuable methods that are being used today and explains how to take these methods one step further. Mike also breaks away the myths surrounding cold calling and gets to the truth. He'll talk about trade shows and whether they're worth the time and labor required. Mike will describe the go/no go process and give advice on how to decide which projects are right for your firm. Mike also talks about hiring the right sales staff, putting proposals together, and knowing what to do once they've been submitted. Selling can't be your sole business development activity, however. Mike will explain the delicate balance that exists between the act of selling and the development and maintenance of a consistent marketing program. He'll explain the importance of developing a strong marketing program that will position your firm as the expert, generate leads, and put your firm out there ahead of the others.
Selling is critical to your firm's future. Learning and understanding more about selling will help you to stop worrying and to start developing effective salespeople and effective selling strategies. Don't wait - order this informative videotape today!
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