Surviving a Recession in A/E/P & Environmental Consulting Firms, a video conversation with Raymond F. Kogan, AIA and Kermit Baker, Ph.D. |
| Are you prepared for a recession? You don't have to take your chances on boom-and-bust market cycles. Know what it takes for your A/E/P or environmental consulting firm to be successful - no matter what the economy brings. In this video, you'll learn about economic cycles and which market sectors to watch to get advance warning on a downturn. You'll be able to focus on strategic goals, marketing activities, and operational issues to make sure your firm is prepared internally for any external challenges. Raymond F. Kogan, AIA, is a principal with ZweigWhite and an expert in strategic planning and marketing. Kermit Baker, Ph.D., is chief economist of the American Institute of Architects. Make sure your firm succeeds - even if the economy doesn't.
In the video, you'll examine external factors that will affect your firm, such as today's "new economy" and how it's different from the economy that led up to the last recession. Know where to look for information on overall market conditions, which market sectors to watch to get advance warning of a downturn, and how to plan for a "rolling recession" that hits different geographic regions at different times. Being aware of external market indicators is only half of the picture. To prepare for a recession, your firm has to have its house in order. In this video, Ray and Kermit talk about what firms did right - and wrong - during the last recession so you can learn from their triumphs and avoid their mistakes. You'll understand what internal indicators to track, why a strategic plan is important in times of economic trouble, and what to do to ensure healthy cash flow. Make sure your organization allows for the greatest flexibility and resistance to recession. You can also use the checklist discussed in the video to see if you firm will be on track for continued stability despite an economic downturn.
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- Don't worry about when the economy is going to slow
- Continue to grow despite a market downturn
- Understand market cycles
- Be less susceptible to economic fluctuations
- Know which markets to watch to predict future downturns
- Know which areas of your firm's internal operations to target before a downturn hits
- Set a strategy and growth plan to offset economic fluctuations
- Know how to respond when the economy does slow
| Video (VHS) |
60 Minutes
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Item #:
Price: |
1929868294
$149.00 |
ZweigWhite | |
