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Technology Licensing: Corporate Strategies for Maximizing Value |
| Editor: Russell L. Parr; Editor: Patrick H. Sullivan |
| Find out how today's top technology-based companies get the greatest return on their intellectual property, and how you can too. A total hands-on guide to cutting-edge technology licensing strategies
Russell Parr and Patrick Sullivan, along with a team of distinguished experts working at the frontlines of technology licensing, reveal how today's top technology-based companies are maximizing the value of and return on their intellectual property. They also offer hands-on advice and guidance on how you can do the same in your company. With the help of numerous real-life case studies that demonstrate licensing strategies now used at DuPont, Xerox, Kodak, AlliedSignal, Hewlett-Packard, Dow Chemical, and other industry leaders, they tell you everything you need to know to: *Determine where technology licensing best fits in your company's overall business strategies *Establish a successful licensing program tailored to your company's vision and goals *Create and successfully manage a technology portfolio *Quickly and easily calculate royalty rates *Put the lessons learned at top technology-based companies to work in your company
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