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The PDMA ToolBook for New Product Development |
| Editor: Paul Belliveau (Paul Belliveau Associates); Editor: Abbie Griffin (Univ. of Illinois at Urbana-Champaign); Editor: Stephen Somermeyer (Eli Lilly and Company) |
| Expert techniques and effective practices in product development In this book, the Product Development & Management Association brings together practical, authoritative approaches to every aspect of the product development process, from idea generation to delivery of the final product and commercialization. The ToolBook provides cross-functional coverage of such topics as: *Dealing with project and portfolio risk *Improving portfolio management *Surviving as a project champion *Modeling the pipeline *Technology Stage-Gating *Hunting for winners in the Fuzzy Front End *Trend mapping and lead-user analysis *And much more
With effective methods, tools, and techniques in every chapter, The PDMA ToolBook for New Product Development is an essential book for new product development professionals, including Project Leaders, Process Owners, and Program or Portfolio Managers in a broad range of industries from heavy manufacturing to services.
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| Cloth Bound |
480 Pages, 6-1/8 x 9-1/4 in.
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Item #:
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0471206113
$85.00 |
John Wiley & Sons, Inc. | |
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