The PDMA ToolBook 2 for New Product Development |
| Product Development and Management ToolBooks |
| Editor: Paul Belliveau (Paul Belliveau Associates); Editor: Abbie Griffin (Univ. of Chicago); Editor: Stephen Somermeyer (Eli Lilly and Company) |
| This book covers all aspects of product development, from the creation of the concept through development and design to the final production, marketing, and service. The contributors are members of the Product Development and Management Association (PDMA) and come from such firms as 3M, KPMG Peat Marwick, AT&T, Ingersoll-Rand, and Oscar Mayer. The perfect follow-up to the successful handbook by the same organization.
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| Cloth Bound |
Pages, 6-1/8 x 9-1/4 in.
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Item #:
Price: |
0471479411
$85.00 |
John Wiley & Sons, Inc. | |
