Leading Product Innovation: Accelerating Growth in a Product-Based Business |
| Marvin L. Patterson |
| This book helps managers understand the product innovation process, identify flaws in its operation, and implement improvements to restore it to competitive levels of performance. Written for managers both familiar with product design and those new to this field, the book offers general principles, conceptual models, and real-life stories that will provide the reader with new tools for dealing with business performance issues.
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| Cloth Bound |
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Item #:
Price: |
0471345172
$119.00 |
John Wiley & Sons, Inc. | |
