| New and veteran managers alike will benefit from the nuggets of information-condensed into numbered points-presented in the Nuts & Bolts book series. Each of the three titles, Leadership Nuts & Bolts, Marketing Nuts & Bolts, and Human Resources Nuts & Bolts, contains over 300 action items-proven tactics for managers to put to use at their firm. Exclusively for engineering, architecture, and environmental consulting firms, these compact, easy-to-read guides address the problems relevant to management's unique situations.
In every market sector served by A/E/P and environmental firms there is a single leader (or a few leaders) who understand the power they have by being positioned as the experts in serving that market. These firms have focused their entire organization around serving particular clients or groups of clients. They get lots of press coverage in publications their clients read. They do original research on these markets. They develop software programs or customized applications of other software that help them better serve this market. They have marketing materials that support the idea that they are, in fact, specialized. They provide specialized training that reinforces their unique understanding of their market.
ANYONE in the business of planning, architecture, land surveying, consulting engineering, or environmental consulting knows it's tough. It's hard enough just to survive, much less make money. You have to work hard every day to make your numbers and enhance your reputation.
No one would disagree that in any professional service business, you must have a quality team-one that acts "professionally" to build a solid reputation among clients. Without such a reputation, chances are, you'll have very little repeat business. And in a business where word-of-mouth is still the best marketing tool, you need to make sure your staff acts professionally with both new and repeat clients.
Now you can own the best marketing ideas for A/E/P and environmental firms found in Marketing Nuts & Bolts for only $39. You'll be able to consult this handy reference whenever you face a marketing challenge.
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