Strategic Planning for A/E/P and Environmental Consulting Firms, a Crash Course Video |
| Don't just hope for the best plan for it. Every successful architecture, engineering, planning, and environmental consulting firm needs a plan of action. Whether you're new to the idea of strategic planning or are looking for ideas to improve an existing process, here for the first time is a concise, one-hour video introduction to strategic planning exclusively for A/E/P and environmental consulting firms. The presenter, Ray Kogan, AIA, brings more than 25 years of experience in the design and construction industries, including work with many leading firms. You don't need to set aside an entire day to get the benefit of Ray's experience in strategic planning for design and environmental consulting firms. All it takes is one hour to learn Ray's seven-step process for successful strategic business planning.
Strategic planning is not simply annual budgeting, market planning, or forecasting. Too many firms think they do strategic planning, when they merely extend their financial projections for sales and expenses for another year. Meaningful strategic business planning analyzes, addresses, and improves every aspect of your firm - for both the short and long term. Strategic planning means designing a future vision for your firm, planning what it will take to achieve it, then implementing the plan.
Whether you're new to the idea of strategic planning or are looking for ideas to improve an existing process, here for the first time is a concise, one-hour video introduction to strategic planning exclusively for A/E/P and environmental consulting services.
The presenter, Ray Kogan, AIA., brings more than 25 years of experience in the architecture, engineering, environmental consulting, and construction industry, including working with many leading firms in the industry. Ray is a senior management consulting with Zweig White and edits the firms Strategic Planning Advisor newsletter.
Ray will start with an introduction to strategic planning, including what planning is and isn't, highlighting the benefits, and then he'll outline the seven steps to a successful strategic planning process.In the conclusion, Ray will review the process and put it all together so you're prepared to make it work in your own firm.
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- You're doing well, but want growth and a stronger market position and you're unsure about the best strategies to achieve it.
- You know business is great now, but ... and want to be prepared for an inevitable change in the environment.
- You know you're up against some difficult organizational issues, but you don't know what to do about them.
- Your firm has great value and future potential, and as you look to the next generation, you feel the need for a transition plan.
- You're losing clients, and maybe even your best staff, to your competition.
- Your revenues have been flat, your firm feels stagnant and needs to be revitalized.
| Video (VHS) |
60 Minutes
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Item #:
Price: |
188500284X
$195.00 |
ZweigWhite | |
