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The Insider's Guide to Marketing Green Buildings |
| Jerry Yudelson, P.E.,LEED AP |
| This comprehensive guide contains more than 175 pages of informative text; 38 tables and charts of hard-to-find information and proprietary research data; 14 chapters with up-to-date information on the use of LEED in green buildings; special focus on the office, school, college, residential, and health care markets; market size estimates for green technologies including solar, certified wood, green roofs, and other emerging approaches to green building; and clear descriptions of successful marketing strategies and approaches to selling green buildings, developments, and services.
Whether you're an architect, engineer, contractor or developer, the rapidly growing demand for "Green" building products and services presents an enormous opportunity. And Jerry Yudelson is just the person to show you how to cash in on it. He's taught nearly 60 MBA-level courses in marketing. He's served as marketing director for two engineering firms serving the design and construction industry. And he's the co-founder of one of the largest green building consulting groups in the country.
In this comprehensive and easy-to-read book, he shows you how to target specific segments of the green market. How to market energy-efficient technologies to building owners and developers. How to demonstrate the cost-savings that can be realized from green building services. And how to use the LEED rating system to establish the true value of various green building attributes and benefits.
And that's just the beginning! This book shows you which promotional tools to use to increase your clients' "comfort level." How to overcome perceived barriers to incorporating sustainable design features. How to target specific market segments, including schools, hospitals and residential housing. And it is packed with "real life" case studies that clearly illustrate the strategies and techniques contained in the book.
Over the next several years, the growth of green building will be dramatic. Why not grow right along with this exciting new trend? This book will show you how to make it happen.
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- Everything you need to succeed at marketing green buildings and sustainable design and construction services
- Successful marketing strategies for selling green buildings, developments, and services
| Softcover |
175
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Item #:
Price: |
0976928418
$79.00 |
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