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Winning at Mergers and Acquisitions: The Guide to Market-Focused Planning and Integration |
| Mark N. Clemente; David S. Greenspan |
| A vital resource to maximize the potential benefits of any merger or acquisition.
Mergers and acquisitions are the most effective way for businesses to achieve quick growth and enhanced market effectiveness. This is a hands-on guide that helps managers identify and realize the sales and marketing synergies attainable in corporate mergers and acquisitions. It provides detailed guidance on evaluating M&A target companies from the standpoint of strategic sales and marketing criteria. The book also details strategies to effect postmerger integration of disparate, culturally dissimilar sales and marketing units.
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| Cloth Bound |
331 Pages, 7 x 10
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Item #:
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047119056X
$80.00 |
John Wiley & Sons, Inc. | |
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