Fashion Marketing |
| 1st Edition (2004) |
| Dottie Oelkers |
| Fashion Marketing covers the marketing curriculum using the fashion industry as the learning vehicle. Discussing topics such as fashion cycle, fashion economics, promoting a fashion image, and technology in fashion marketing, this text gives a perspective on how marketing shapes the future of the fashion industry and possible career opportunities.
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| BOUND BOOK |
304 Pages, Paperbound
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Item #:
Price: |
053843564X
$41.95 |
Thomson Learning | |
