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MARKSTRAT3: The Strategic Marketing Simulation with Student Software |
| 3rd Edition (1998) |
| Jean-Claude Larreche, Hubert Gatignon |
| MARKSTRAT3 is designed for teaching strategic marketing concepts. It incorporates theories of market and competitive behavior. Users are grouped into teams that are in direct competition in the simulated world. The teams will confront marketing problems and develop and implement strategies over as many as 12 simulated years. MARKSTRAT3: A Marketing Strategy Simulation is the user's guide that accompanies the MARKSTRAT3 simulation model software. Note: The MARKSTRAT3 software is not sold by ITP or South-Western College Publishing. Professors should contact STRATAQUEST (Boston: 617-494-8282, Paris: 331.41.02.00.35) for details concerning licensing of the software.
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| BOUND BOOK |
224 Pages, Paperbound
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Item #:
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0538880899
$111.95 |
Thomson Learning | |
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