Asking Questions : The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires, (Revised Edition) |
| Norman M. Bradburn (University of Chicago); Seymour Sudman (University of Illinois); Brian Wansink (University of Illinoisnis) |
| Asking Questions is the classic seminal guide to designing questionnaires, the most widely used method for collecting information about people's attitudes and behavior. This updated and definitive work combines time-proven techniques with the latest research findings and methods, making the book equally useful to those with and without prior experience. The original book Thinking About Answers (0-7879-0120-2) was written by Seymour Sudman.
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| Paperback |
Pages, 6 x 9 in.
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Item #:
Price: |
0787970883
$40.00 |
John Wiley & Sons, Inc. | |
