Macroeconomics: Theories, Policies, and International Applications with Xtra! Access Card |
| 3rd Edition (2004) |
| Roger LeRoy Miller, David D. VanHoose |
| Providing the most current and complete treatment of business-to-business marketing, this comprehensive marketleader captures and integrates the latest developments in market analysis, relationship management, supply chainmanagement, marketing strategy development, and electronic commerce. Popular in both the United States and Europe since its first edition, the book provides expanded treatment of relationship strategies, the technology adoption life cycle, strategy formulation in high-tech industries, new product and service development for business markets, and Internet strategies.
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| BOUND BOOK |
550 Pages, Hardcover Adhesive
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Item #:
Price: |
0324159927
$166.95 |
Thomson Learning | |
