 |
|
|
Accountable Marketing: The Economics of Data-Driven Marketing |
| 1st Edition (2005) |
| Peter Rosenwald |
| Businesses are increasingly concerned about measurability and accountability particularly in the area of marketing. Executives and managers are searching for reliable methods to ensure that they are getting more out of their marketing efforts, as well as for ways to continue successful operations. Accountable Marketing: The Economics of Data-Driven Marketing offers an authoritative, thorough treatment of measurable marketing. Its practical, comprehensive coverage makes the book an excellent tool for midlevel managers through senior execs or anyone who wants to gain greater command of their marketing program.
|
|
| BOUND BOOK |
384 Pages, HB
|
Item #:
Price: |
0324203594
$59.95 |
Thomson Learning | |
|
|
|
|
