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Data Mining Solutions: Methods and Tools for Solving Real-World Problems |
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| Christopher Westphal; Teresa Blaxton |
| Cutting-edge data mining techniques and tools for solving your toughest analytical problems Data Mining Solutions
In down-to-earth language, data mining experts Christopher Westphal and Teresa Blaxton introduce a brand new approach to data mining analysis. Through their extensive real-world experience, they have developed and documented many practical and proven techniques to make your own data mining efforts more successful. You'll get a refreshing "out-of-the-box" approach to data mining that will help you maximize your time and problem-solving resources, and prepare for the next wave of data mining—visualization. You will read about ways in which data mining has been used to: *Discover patterns of insider trading in the stock market *Evaluate the utility of marketing campaigns *Analyze retail sales patterns across geographic regions *Identify money laundering operations *Target DNA sequences for pharmaceutical testing and development The book is accompanied by a CD-ROM that contains: *Demo and trial versions of numerous visual data mining tools *Active web-page links for each of the products profiled *GIF files corresponding to all book images
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| Paperback/CD-ROM |
Pages, 7-1/2 x 9-1/4 in.
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Item #:
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0471253847
$70.00 |
John Wiley & Sons, Inc. | |
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