| "Claudia Imhoff and her coauthors, Jonathan geiger and Lisa Loftis, are giving you a roadmap to CRM. . . This is a MUST READ for every serious manager."—John Zachman, Zachman International Building the Customer-Centric Enterprise
You already know that customer relationship management (CRM) is critical to the success of your business, but how do you go about implementing it? This book shows you how to reshape your organization and develop appropriate business strategies to nurture mutually beneficial long-term customer relationships. Drawing on the proven architecture of the Corporate Information Factory (CIF), Claudia Imhoff and her team clearly explain how to harness CIF technologies——including Web and data warehousing technologies——to ensure success in today’s hyper-competitive marketplace. By integrating the business strategies with the supporting technologies, you will be able to: < |
