Data Mining Cookbook: Modeling Data for Marketing, Risk, and Customer Relationship Management |
| Olivia Parr Rud |
| Get a data mining recipe for success to increase profits and reduce costs in today’s business world with–This CD-ROM provides actual, tested models of the most commonly asked data mining questions for marketing, sales, risk analysis, customer retention and support, and other key business applications. Complete, working code written in SAS will help you directly implement models, with or without an automated mining tool. With this invaluable resource, you’ll be able to target the best customers, improve sales and services, and increase overall profitability for your company. Step-by-step guidance on how to create, evaluate, validate, and implement models, plus a review of the basics, are available through the companion book, Data Mining Cookbook (sold separately from Wiley). Minimum System Requirements: Windows® 95, NT 4.0 or higher; 200 MHz Pentium; 64 MB RAM required.
Recommended System Requirements: Windows®95, NT 4.0 or higher; 500 MHz Pentium and 128 MB RAM.Hard drive space: No installation to the hard drive is necessary, but to make a local copy of all the files on the CD-ROM requires 10 MB of free space.
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| Software*/CD-ROM |
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0471388297
$600.00 |
John Wiley & Sons, Inc. | |
