How to Promote, Publicize, and Advertise Your Growing Business: Getting the Word Out without Spending a Fortune |
| Kim Baker; Sunny Baker |
| Builds on what you already know about communications as a basis for becoming an expert in getting messages out to your own marketplace. In-depth coverage explains how to create, manage and produce cost effective advertising, publicity, brochures, catalogs and public relations events. Provides succinct guidelines, step-by-step checklists, easy-to-use charts, money-saving tips for budgets of all sizes and real-world examples which demonstrate the concepts in action.
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| Cloth Bound |
336 Pages, 7 x 10 in.
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Item #:
Price: |
0471551945
$185.00 |
John Wiley & Sons, Inc. | |
