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Marketing Tourism Destinations: A Strategic Planning Approach |
| Ernie Heath (South African Tourism Board); Geoffrey Wall (Univ. of Waterloo) |
| Provides detailed information on planning for tourism development and marketing in any region or community with emphasis on cases applicable to various parts of the globe. Not only contains a formula for strategic tourism planning but delves into such topics as environment and resource analysis, target marketing for profit and non-profit, regional marketing mix strategy, management and regional suppor and systems.
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| Cloth Bound |
Pages, 6 x 9 in.
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Item #:
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0471540676
$75.00 |
John Wiley & Sons, Inc. | |
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